I've never cared much about Star Trek one way or another. I know the stuff everyone knows, but i can't cite chapter and verse of the Trek mythology. But I do know Captain Kirk was supposedly born and raised in Iowa, which means...well, take a look:
Yeah, okay, maybe this is supposed to be Iowa "of the future" or some such, but it doesn't look like a landscape that's been overdeveloped or destroyed by some calamity or other. It looks like...well, like the usual SoCal movie location characters go whenever they have to do some manly fast driving. It's all wrong, in other words.
And boy, oh boy, does everything else about this look wrong, too. Again, I could barely tell the difference between a Klingon and a Romulan, but if you're going to do Star Trek, do Star Trek. If you want to create some AVID-edited, whip-pan-crazy, video game-influenced piece of sub-adolescent tripe, fine, knock yourself out. But why drag a franchise name down with you? Older Trek fans will surely find this an abomination; younger viewers won't care about the name.
So what, exactly, is the point?